The New Sustainably Minded Travel Platform Challenging AirBnB

Smarter is a new short stay marketplace featuring many of London’s most outstanding homes. Founded by Guy van der Westhuizen to challenge the status quo set by traditional booking platforms, the brand aims to distil quality from quantity and liberate guests from high booking fees. With homes ranging from £200 to £2,00o per night,  Smarter aims to cut through the noise and set a new standard as the first platform to select homes both on the basis of quality and management service.

How did you get the idea for Smarter? Following my experiences over the past decade managing short stays through my London agency, Ivy, and realising over

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