UK residents alone have taken 10 billion holiday photos during summer 2021. Celebrating the return to travel, reuniting with family and friends and wanting to document our newfound freedom has led to an influx of photographic reminders.
However, research from PastBook claims that 52 per cent of these images solely exist in the cloud – the information storage servers used by companies like Apple. This means less than half of our holiday memories are preserved in a physical form, with the majority left on our devices.
Why are more people leaving their holiday photos in the cloud?
With platforms like Instagram and Facebook being a modern, mainstream way to share holiday updates
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