Singapore Airlines' new sonic signature is inspired by the flowers of Singapore

Singapore Airlines has just taken its sonic signature to the next level with the launch of its Batik Symphony, inspired by flowers native to Singapore and the traditional craft of batik fabric dyeing by hand.

“The Sound of Singapore Airlines” is actually a nifty new trio of mini-symphonies: Singapore Airlines Landing Music, Singapore Airlines Boarding Music and Singapore Airlines Lounge Music.

This creative acoustic departure is not entirely unprecedented. Who can forget British Airways, which once rode a peak of pop culture popularity on account of its literally breathtakingly spectacular advertisements that used Aria, an electro makeover by Yanni and Malcolm McLaren of the Flower Duet from the 1883 French opera

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