Road Safety ‘Comes Out Of Its Shell’ To Tackle Leading Killer Of Young People

Dying or getting badly injured in a motor vehicle crash is serious business, and young people around the world are disproportionately impacted. But a new student-led campaign uses humor and levity to convey the importance of avoiding unnecessary risk.  

Lighthearted images of prawns, crabs and their snail friends deliver the initiative’s message: everyone on the road — drivers, passengers, motorcyclists, pedestrians and bicyclists — should be considerate of others and share the responsibility for safety.

The ‘We are all fragile under our shells’ road safety campaign was created by Agota Rencsenyi, a student at the London College of Communication, part of University of the Arts London, for the

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