LeBron James, Rihanna, Roger Federer And Patti Smith Unite For Rimowa’s New Global Campaign, Illustrating A New Era Of Travel

RIMOWA, the iconic German luggage company has played an integral role in defining what it means to travel with a purpose since inception – both in their tried and true hardware and those that help bring their product to life. Best known for their perennially hyped fashion collaborations with brands like Dior, Off-White, Supreme, and more, the suitcase company is now exploring personal travel narratives through the lens of four global icons: LeBron James, Rihanna, Roger Federer and Patti Smith.

LeBron James

RIMOWA

RIMOWA intentionally selected talents that literally never sit still –

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