In Timing With ‘In The Heights,’ NYC & Company Launches ‘The Latino Experience In NYC’

With the release of the film adaptation of “In The Heights” on June 10, New York City’s tourism board has launched a content platform celebrating its Latino heritage.

Titled “The Latino Experience in NYC,” this new platform was developed in partnership between Warner Bros., who produced this motion picture, and NYC & Company. Along with publicizing the movie, the NYC campaign will bring the cultures of the city’s Latino population, spanning across the city’s five boroughs, to the forefront. 

“The film gives us a unique opportunity to authentically showcase the rich and diverse Latino communities and heritage found right here in New York City,” said NYC & Company

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