The pandemic kickstarted a number of new and unexpected trends from home workouts to virtual quizzes and remote wine tastings. However, it is the significant increase in subscription spending during the pandemic that has caught the attention of businesses across the globe.
Being stuck at home during lockdowns has turned millions of people around the world into super subscribers. With brands from all sectors seeing huge subscriber growth, subscriptions are part of any forward-thinking business model.
A LendingTree survey conducted during Covid-19 restrictions showed that many Americans more than tripled their subscription service spending, with one in three people surveyed signing up to a new online subscription during
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