Can Wheels Up Succeed By Diversifying Private Aviation?

Wheels Up Experience is not an airline, but it has access to more than 1,500 aircraft. Wheels Up is not a carrier, yet last year, the private jet company, whose CEO calls it an “Uber in the Sky” flew 150,000 people.

Comparisons to on-demand ‘app-based’ companies like Uber are not so far-fetched. With its a membership model, (it claims 11,000 active users) Wheels Up connects users with private flights on its owned, managed, and third-party planes via its “Look. Book. Fly,” app. The app lets users search Wheels Up’s private fleet to find an aircraft (with crew) for an upcoming flight. The company owns or leases about

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