P.T. Barnum would have loved promoting the billionaire race into space. Two famed billionaire ex-CEOs, Jeff Bezos and Sir Richard Branson, battling for publicity as they gratify boyhood desires to blast off into space.
It is a showdown any promoter would love, particularly as it takes the focus away from questions about the value of the actual product being pitched, space tourism.
Still, the billionaire blast-off will bring the long-promised space tourism “business” some much-needed proof of concept. So far, billions of dollars have been raised and spent, and neither Virgin Galactic nor Bezos’ Blue Origin has yet launched a paying passenger into space. With global
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