Airbnb rival hopes to revolutionise holiday home rentals in Europe

Throughout the summer of 2021, prices rose across travel platforms to compensate for the industry-wide drought we have seen in the past 18 months. Many businesses seized the opportunity to either launch competitive channels or revamp existing models – and Expedia’s Vrbo platform is the latest to roll out its new format.

Airbnb has dominated the property rental market since its launch in 2008. Easy to use, secure and operating on a global scale, it set a precedent for others to follow.

Last year, Expedia levelled up its investment into Vrbo – specifically focusing on expanding into the UK and European markets. While this branch of the Group has existed for

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