Zoom campaigning and ranked-choice voting made for a strange election season

After months of unorthodox campaigning built more around Zoom forums and Twitter clips than traditional campaign forums, New York City prepares to vote for mayor in the primary, using a new—and confusing—ranked-choice voting system.  

Because of Covid-19 safety restrictions, candidates were forced to campaign from their apartments this year, using social media to hold town halls and virtual campaign events. Any glad-handing was done behind a mask and in small groups. Even the faceoffs between candidates were limited because of the precautions—it took until June for the mayoral debates to be held in person rather than online.

“We have a confluence of some of the most unique issues affecting a race that

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