Why a virtual health care company is putting a giant couch in Flatiron Plaza

A company that specializes in virtual health care is taking to the streets of New York City to plug at-home medical tests.

LetsGetChecked will set up a giant couch in Flatiron Plaza as part of an experiential campaign called “Care From Your Couch.” The outdoor activation will serve as a symbol of what virtual care could be like from a patient’s home.  

The 15-foot teal-colored couch will be stationed on the plaza on Friday and Saturday from 10 a.m. to 6 p.m. The company’s nurses will be present, dressed in teal “LetsGetChecked” jumpsuits, educating attendees on the brand’s 30-plus at-home health tests, which screen for coronavirus, colon cancer, diabetes

→ Continue reading at Crain's New York Business

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