Uber and Lyft target surprising market: Taxi rooftops

It seems an uneasy alliance. On the rooftop of some yellow cabs, a digital billboard reads: “Your ad here. Contact [email protected]

Yep, the same ride-hailing app that helped upend the market for yellow cabs over the past decade is now in business with taxis. The San Francisco-based company reached a deal this spring with the largest medallion fleet-owner group in New York that will allow Uber to manage advertising for digital screens on up to 3,500 cabs, 1,000 of which have now gone live.

Uber is not alone in its interest in the market. Rival ride-hailing company Lyft says it is managing more than 1,000 taxi-top digital displays

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