SoHo beauty startup Glossier raises $80M, eyes return to physical retail

Glossier, a SoHo-based online beauty products startup, has tacked on an $80 million funding round that could help guide its return to physical spaces.

The company, founded in 2014, has raised more than $250 million from venture-capital investors and is among the city’s unicorns—private companies valued at more than $1 billion.

The company sells skin-care and makeup products directly to consumers, using an Instagram account with 2.7 million followers as a major marketing tool.

Its business has been boosted by the Covid-19 pandemic, as more shoppers have headed toward e-commerce. Glossier said it surpassed 5 million customers this year.

The brand’s move into the physical world was shut down

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