New York’s clickbait giants test the public market

Can clickbait grab investors’ attention? 

The two top purveyors of punchy online marketing headlines, each based in Manhattan, are set to sell shares soon on the Nasdaq, testing the appetite for what many call clickbait advertising.   

Outbrain, a content-marketing company with a headquarters near City Hall, is expected to debut on the Nasdaq next week, after setting an estimated price range of $25 for 8 million new shares through an SEC filing Wednesday. The initial public offering could net the company $200 million and a valuation north of $1 billion.

The plan comes two weeks after Outbrain’s biggest rival, NoMad-based Taboola, made its debut on the Nasdaq, following

→ Continue reading at Crain's New York Business

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