Can clickbait grab investors’ attention?
Outbrain, a content-marketing company with a headquarters near City Hall, is expected to debut on the Nasdaq next week, after setting an estimated price range of $25 for 8 million new shares through an SEC filing Wednesday. The initial public offering could net the company $200 million and a valuation north of $1 billion.
The plan comes two weeks after Outbrain’s biggest rival, NoMad-based Taboola, made its debut on the Nasdaq, following
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