Here’s how the city is selling itself to visitors

New York City is back!

At least that’s the message NYC & Company is trying to send to the millions of tourists the Big Apple has drawn in the past. The city is betting on Broadway’s economic rebound with its latest advertising campaign which presents the industry as the quintessential reason for domestic tourists to come back to New York, and is set to the foot-tapping A Chorus Line number, “One.”

The new ad is part of a $30 million tourism recovery campaign that Mayor Bill de Blasio is funding with money from New York City’s American Rescue Plan Act allocation. The first spot

→ Continue reading at Crain's New York Business

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