Empty storefronts being re-employed as ad space

The availability of retail space is at an all-time high in the city, but landlords are not letting their revenue streams dry up.

They’re trading in their “For Rent” signs for money-making advertisements—worth thousands of dollars a month—complete with high-tech screens to engage passersby, liven up their vacant real estate and keep the cash flowing.

“Something is better than nothing,” said Daniel Sherman, a general manager at Stellar Management. “As New York makes its recovery, it’s nice to identify every income stream you can.”

At the real estate firm’s One Soho Square building, it ran an advertisement for the Ford F150 pick up truck—a video ad that took up

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