Covid contracts gave the fashion industry a boost. Can it survive normalcy?

When Rachel Rothenberg-Saenz, former director of product development at Oscar de la Renta, was furloughed in the spring of 2020, she heeded Gov. Andrew Cuomo’s call to help with the shortage of personal protective equipment

“We pivoted and called everyone we knew from years in the industry,” Rothenberg-Saenz said.

With a colleague, she started a nonprofit and then a company to make and sell medical gowns and masks, turning donated thread from Oscar and elastic from Alice & Olivia into early iterations.

The company, Goldatech, is now doing well, she said, thanks to contracts with the state and the city, Northwell Health and the Arizona Department of Health.

→ Continue reading at Crain's New York Business

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