At P448, an Upper East Side store hawking $300 Italian-made sneakers, CEO Wayne Kulkin is betting that the customers’ desire to touch their textured leather and try them on for size will make his foray into retail a success.
“We don’t care if they buy,” said Wayne Kulkin, the CEO and founder. “We are trying to have people connect to the product.”
The three-level, almost 6,000-square-foot store on the Upper East Side will seek to forge that connection by offering up a slew of ‘90s arcade games, a gallery, dance parties with live DJs and a “shoelace bar” with hundreds of laces and a “lacemaster” who demonstrates
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