​​Warby Parker public offering brings test for companies promising societal good

SoHo-based eyeglasses retailer Warby Parker will register as a public benefit corporation before selling its shares on the New York Stock Exchange in the coming weeks—offering a test for a movement pushing companies to balance societal good with the bottom line.

Warby Parker will also enter the public market as a certified B Corp., a designation that requires it to consider social and environmental priorities in equal measure to shareholder value. The company is the latest in a string of public benefit corporations to reach public markets in the past year.

“Warby Parker was an early B Corp. and in many ways a poster child for the entire

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