When The Wine Industry Doesn’t Live Up To The Dream, A Couple Starts A Unique Napa Cabernet Project

Dave Ficeli would constantly find himself on businesses flights while working in several marketing and strategy positions during his time with large wine and alcohol beverage companies E&J Gallo and later Beringer Blass Wine Estates/Fosters. He would pass the time on planes by getting to know his neighbor. “What do you do for a living?” was usually one of the first three questions asked and Dave would talk about being in the wine industry and inevitably the person sitting next to him would exclaim, “Oh wow, that sounds really incredible that you get to work in the wine industry” but it didn’t feel that incredible to Dave.


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