The Fine Fragrance Industry Senses Brighter Days Ahead: Step Inside Maison Francis Kurkdjian

To a fragrance connoisseur or enthusiast, wearing scents is as essential as the requisite morning brew each day. Despite drastic shifts brought about by events of 2020, certain beauty and wellness habits like spritzing fine fragrances or creating home spa experiences remain a part of the daily routine. It’s a mindset that reflects the overall temperament and response of a luxury market to unprecedented times.

As it was during the previous crises, niche luxury brands have managed to stay relevant and bounce back relatively fast. For affluent consumers, there is value to be had in investing in “quality things that last.”  At Maison Francis Kurkdjan (MFK),

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