Reimagining Gen Z Fashion, Cinta The Label Launches Its First London Pop Up

Amy Sturgis is no stranger to all things fashion — she’s been working in public relations in the field since the age of 21 and counts Manolo Blahnik, Aspinal of London and All Things Mochi as previous clients and career experience. For someone who’s orchestrated hundreds, if not more, events and brand pop-ups, this one for Cinta the Label hits differently: the London-based contemporary, sustainable womenswear brand known for its innocently carefree and semi-relaxed silhouette was founded by Sturgis herself.

Located in the heart of London’s buzzing West End, Cinta’s new pop up on South Molton Street (same street where British fashion institution Browns Fashion’s flagship store used

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