The Broadway League, the national trade association for the Broadway industry, yesterday launched “This is Broadway,” an historic initiative to welcome theater-lovers back to Times Square following the industry’s 18-month shutdown.
The initiative includes “This is Broadway,” a two-and-a-half minute film that celebrates all of Broadway. With a voiceover by Oprah Winfrey, it features stars including Hugh Jackman, Bruce Springsteen, Lin-Manuel Miranda, Sara Bareilles, Billy Porter, Angela Lansbury, Ethel Merman, James Earl Jones and Denzel Washington. The film also includes footage of 99 Broadway shows, 735 actors and one dog, highlighting the rich history of Broadway and the exciting new shows yet to come.
A central element to the campaign,
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