CBD, or cannabidiol, has taken the world by storm, with sales in the U.S. hitting $4.6 billion in 2020. This is an impressive total just two years after hemp-derived cannabinoids were federally legalized, thanks to 2018’s Farm Bill. According to marketers, growth is only expected to accelerate, with two notable forecasts projecting a U.S. market of $15 billion to more than $20 billion by 2025 and 2024, respectively.
Though it’s a rapidly growing market, it’s not one without issues. Easily one of the largest issues in the CBD industry is the lack of consumer education combined with poorly made or mass-produced products, which result in ineffective or even dangerous products being sold
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