After 106 years, MOSCOT, the eyewear institution founded in a pushcart on Orchard Street at the turn of the 20thcentury, will no longer be paying rent. The Fourth and Fifth generation run family-business has grabbed a slice of New York real estate and relocated the brand’s flagship store to 94 Orchard Street. While this marks the fourth location on the Lower East Side, it’s the first time owning the building that houses the enterprise. As the optical empire further cements roots in the famous immigrant-tenement-turned-trendy-food-and-shopping district, its global reach is expanding with a store opening during the pandemic and two more international locations set to open next month.
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