Melange De Blanc Is Changing The Way Buyers Shop For Bridal Fashion Amid The Pandemic

“I think there’s something incredible about respectfully disrupting an industry,” Melange de Blanc co-founder Christina Wettstein said. 

Wettstein launched the pop-up bridal market with Kimberely Marcoux after realizing—having spent years in the wedding industry—that the way buyers were looking at and interacting with brands wasn’t fun, meaningful or personal enough.

In an effort to get buyers and bridal fashion brands all in one place, they launched the three-day event, which is an in-person market hosted at a luxurious, Instagrammable boutique hotel, where designers can show off their newest collections after a course of lobster and rosé and buyers can decide whether they want to sell each brand at their

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