Mate Rimac And The Billion-Dollar Electric Car Question: How Do You Create Character?

Anyone who has spent just a couple of minutes in a Teala will be familiar with the punch of straight-line performance delivered by electric cars. Their ability to deploy maximum torque almost instantly makes for quicker acceleration than piston-power, but with a different feel and no respite for gear changes.

EVs can win almost every traffic light Grand Prix they care to enter, and that will no doubt continue to please their buyers. But the rest of the time? One of the biggest challenges car companies are grappling with today is how to give their cars character; how to give them a feel all of their own, despite

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