Lackluster Support For Olympics Leads Sponsors Toyota, Bridgestone And NEC To Rethink Their Participation

In response to lackluster public and media support for the Tokyo 2020 Olympic Games, top-tier sponsor and worldwide mobility partner Toyota announced yesterday that it has decided not to air Games-related TV commercials while Toyota’s president Akio Toyoda will not attend the opening ceremony.

Toyota has supplied hundreds of low and zero emission support vehicles to ferry athletes and officials from the Olympic Village to sporting venues, including dozens of self-driving buses which run inside the village.

With just two days to go before the opening ceremony and Olympic softball matches already underway, other major sponsors including electronics giant NEC, telecommunications corporation NTT, Nippon Life Insurance and Asahi

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