After four and a half years of planning, construction and Covid-enforced delays, drinks giant Diageo has officially opened its new Johnnie Walker Princes Street center, an eight-floor visitor experience in the center of the Scottish capital of Edinburgh. With a price tag of £150 million ($208 million), the new facility is the single largest investment ever made in Scotch whisky tourism.
Laid out across over 71,500 square feet, the center hosts tours featuring personalized whiskies, exclusive tasting experiences, two rooftop bars (one covers whisky, the other cocktails), an enormous retail shop, and a terrace with stunning views of the Edinburgh Castle.
Housed in a former department store,
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