NEW YORK, NY – SEPTEMBER 18: Model Kendall Jenner celebrates the launch of The New Estee Lauder … [+] Fragrance Modern Muse Le Rouge at Macy’s Herald Square on September 18, 2015 in New York City. (Photo by Desiree Navarro/FilmMagic)
If you’d like to cover more ground in today’s fashion market, you must understand that consumer shopping behavior is evolving at a rapid pace. To be crystal clear, this change is challenging luxury brands to reinvent and remain relevant in the marketplace.
Since the last decade, influencer marketing has been the go-to marketing strategy for fashion brands. Moreover, with the proliferation and increasing dependence on smartphones
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