From tourism experiences to fashion events and shockingly successful cheesie gimmicks, promotional ice cream trucks have been big media headliners in the Big Apple this summer— but those who thought that all of the flavorful fun was about ice cream alone would have totally missed the pint.
Here’s the scoop…
While consumers got to enjoy their favorite ice cold summer treat street side during the hot summer months, innovative brands were making direct, memorable connections with prospective customers.
According to marketing company, Food Truck Promotions, ice cream trucks have been used by brands in recent years as experiential vehicles or “non-traditional, mobile marketing platforms that create multi-sensory experiences
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