Let’s face it, high-performance cars are impressive. In a word, high-level technological innovation, and intelligent function catch the interest of men. And when it comes to American men, quite often cars reflect their personality as well as their imagination. Most men are interested in testosterone-fueled conversations about vehicle performance. In fact, men are more likely to purchase vehicles that exude power. In my research I have found that guys who appreciate cars like to assert their masculinity as well as their economic power.
At present, a new take on the classic design is ripe for revolution. In January 2021, in Stuttgart/Munich, Patrick Dempsey has been named the
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