How Christina Pardy’s Sh*t That I Knit Brand Became An Official Licensee Of Team USA’s Beijing Winter Olympics

Who doesn’t like the iconic Olympic theme song, with its motivating catchy beat, making one feel like they could win an Olympic gold medal themselves? Today the 2021 Winter Olympics are kicking off in Beijing, China and for the next seventeen days, athletes will compete for gold, silver, and bronze in various sport categories. For the United States 224 athletes are competing and Sh*t That I Knit (STIK), a US knitwear brand, started by Christina Pardy, has beanies and mittens ready for the Americans as the country cheers on its athletes.

The Olympics collection that Christina and her team of knitters in Peru created came from a

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