The sleepwear industry is a million-dollar industry, projected to reach $18M in sales by 2027 according to Allied Market Research. What makes pajamas and robes wanting are the fashionable prints many brands create, as well as the influence surrounding sleepwear. The demand for trendy sleepwear has grown amongst women. If a brand has a celebrity wearing it, or if their social media is catching the attention of consumers, then its most likely booming.
Amy Voloshin moved into the sleepwear space in 2017 with the launch of her brand Printfresh. “I think the pajama ‘look’ is so fun and chic! I’m a huge fan of comfort dressing, and
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