Sleep. The one thing modern consumers want just enough of. Too little or too much, and we are tallying discomforts, disadvantages, and side effects. Studies show that sleep disorders drive nearly $95 billion in US healthcare costs annually! A promise of a good night’s sleep can propel people to incredible career highs: Arianna Huffington’s Sleep Revolution has been a bestseller since 2016 and MyPillow’s Mike Lindell has become not only a public figure, but an unlikely political force. We care about sleep and the people who care about it. There is a new face on the sleep scene. The insomnia-proof startup Loóna has attracted the attention of one
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