Cultural Startup Focused On Black Artists Wants To Push Barriers ‘Until There Are None’

Ganggang isn’t bogged down in superficial discussions about diversity, equity and inclusion. Instead, the cultural development firm promotes racial justice by investing in Black artists.

Founded by Indianapolis power couple Malina “Mali” Jeffers and Alan Bacon, Ganggang organized public performances by more than 500 musicians, dancers and spoken-word artists during the 2021 NCAA men’s basketball tournament.

Billed as the Swish arts and culture festival, the March Madness shows were free to attend and artists were paid thanks to a grant from Lilly Endowment Inc. People of color were represented in the personnel of 50% of the performers.

Jeffers says Ganggang views reparations as part of the nonprofit’s mission,

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