Bucherer Revives New York’s 57th Street Tourneau Time Emporium

After three years of planning and 18 months of construction, the former Tourneau Time Machine on New York’s 57th Street is now the Bucherer Time Machine. Bucherer acquired the watch retailer, with 30 outlets in the U.S., in 2018, and the rebranding is a major step toward the merging of the two companies. The three-story, 18,379-square-foot multi-brand Bucherer Time Machine is a haven for watch lovers. It houses 40 different brands, including all the heavy hitters: Rolex, Patek Philippe, Cartier, Panerai, Omega, IWC, Jaeger-LeCoultre, Vacheron Constantin, Breguet, Blancpain, Piaget and, of course, it’s own brand, Carl F Bucherer, named after the company founder.

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