Ayr Wellness To Acquire Cannabis Beverage Startup Levia

Cannabis multistate operator Ayr Wellness announced this month that it has entered into a definitive agreement to acquire Cultivauna LLC, the owner of Levia brand cannabis infused seltzers and water-soluble tinctures, in a deal valued at up to $60 million. Ayr, a vertically integrated cannabis producer with operations in five states including dozens of retail locations in the lucrative Florida market, originally announced its intention to acquire Cultivauna in August.

The deal expands Ayr’s footprint in Massachusetts, where Levia is already the top-selling cannabis beverage after launching in February, according to market data from BDS Analytics. In July, Levia revenue topped $1 million from sales in more than 100 dispensaries

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