As Private Flying Breaks Records, A Public Wheels Up Looks Towards The Stars

When Kenny Dichter hammered the closing bell of the New York Stock Exchange earlier today, ending his company’s first day of trading, it marked the start of what should be an interesting ride. It’s a journey that began just eight years ago with three King Air turboprops. Now, as Wheels Up Experiences, the company’s new name, it is the second-largest provider of for-hire private aviation flights, valued at around $2.4 billion, with visions that go beyond the airport.

As the company’s stock rose 16.31%, closing at $11.50, Dichter, the founder and CEO, was already teasing the next trend, space tourism, and trying out the moniker, Space Up. While the

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