After A $400M Investment, Vuori Is The Active Wear Brand To Watch

The active wear category is not just crowded. It’s cut-throat. And as a business catering to a very defined and discerning market, the challenge lies in offering a unique yet completely functional design point of view. Unlike traditional fashion labels, performance garments are expected to strike the delicate balance between extreme comfort, multi-functionality and design innovation. Failing to tick one of three boxes, is like falling out of the marathon race.

As someone who spent a good part of 2020 and 2021 in leggings, bike shorts, joggers and sports bras, it’s easy to see why only a handful of labels have actually managed to enjoy prolonged brand

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