What’s Next for Watches?

Both old-fashioned luxury and contemporary makers face challenges in a digital world. Here are some ways they might need to change.

In popular culture, the future is often portrayed as fast, sleek and high-tech — qualities not typically associated with the Swiss watch trade, which takes pride in making elegant analog devices using laborious, often centuries-old, techniques.

Nevertheless, many watchmakers are finally ready to greet the future. To explore what that might mean for them in the coming decade, The New York Times asked three experts — a specialist in consumer psychology, a retail futurist and the editor of a luxury watch publication — how buying and owning a fine timepiece

→ Continue reading at The New York Times

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