After more than five years, you might think the buying frenzy would be waning. But you’d be wrong.
Unlike the fashion world’s blink-and-you-miss-it product cycle, the high-end watch industry takes its, well, time with a trend. That explains why, after at least five years of sustained interest (and soaring prices), the vogue for steel sport watches with a 1960s and ’70s heritage continues unabated.
The mania — some have called it insanity — applies to both new and vintage timepieces, and it is especially pronounced for a handful of models manufactured by Rolex, Audemars Piguet and Patek Philippe. Many point to October 2017, when Phillips auctioned Paul Newman’s Rolex Daytona for
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