What Are We Going to Wear?

Ties. Dozens of patterns, colors and fabrics — discounts on 300 different styles. That’s what Nordstrom had planned for its big sale last July. The company had worked with trend forecasters and talked with designers, but history was its best guide. Based on previous sales, the retailer was confident that shoppers would be seeking out deals on office wear like ties, dresses, heels and handbags. By the end of February, it had ordered everything it planned to sell at the event.

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