Those Buzzy New Collagen Products Are Risky Business

Adding collagen powder to your daily smoothie? Opting for a collagen bar as a snack? Proceed cautiously.

Like many of us with our thumbs stuck on scroll, Chrissie Buckley has a weakness for Instagram fads. At their worst, the products she has tried after a convincing influencer endorsement have been minor money drains she can shrug off with a laugh. But when she added collagen powder to her cart earlier this year, those whims took a darker turn.

Collagen supplements had been dominating her social feeds for months, as new formulations from brands like Bulletproof, Dose & Co. and Vital Proteins have grown in popularity. Instead of the sleepy pill format,

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