The Preachers ’n’ Sneakers Trend Is Alive and Well and Spawning Merch

Also a new book that examines the relationship between spirituality and stuff. Here’s what to expect.

Ben Kirby started the Instagram account @preachersnsneakers as a gag in 2019. Mr. Kirby, then a 29-year-old MBA student and former Marine, had no idea that the result — images of megachurch pastors decked out in designer gear, juxtaposed with the price tags of their clothes and shoes — would ignite a widespread conversation about materialism in the church.

Two years later, Mr. Kirby is still fanning the flames. He has sold hoodies, hats and T-shirts branded with the PreachersNSneakers logo, briefly ran a Patreon platform, currently hosts a podcast, and now has a book

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