The Gallic Allure of Jacques Marie Mage Sunglasses

A Frenchman who loves the American West and collects BMX bikes makes eyewear that touches on all sorts of cool.

When Jerome Mage was starting his sunglasses line, in 2015, no one wanted to invest in it. Its name, Jacques Marie Mage, was a mouthful, they said, and the eyewear market was already saturated. Also, Mr. Mage’s designs — thick, substantial, with an architectural heft — went against the prevailing minimalist look of the day. Oh, and they were very expensive.

But Mr. Mage has a track record that allowed him to ignore those critiques and soldier on. After all, the Frenchman has spent the better part of two decades in

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