The Daily Summer Celebrates Max Mara’s 70th Anniversary With Two-day Affair In The Hamptons

Over the course of two sun-soaked days, The Daily Summer and Max Mara came together to celebrate the storied Italian label’s major milestone. Well-heeled fans flocked to the design-forward East Hampton home of The Colony Palm Beach CEO Sarah Wetenhall to fête the 70th anniversary—Fall 2021—collection and further immerse themselves in the heritage of the world-famous brand.

On the premiere day of celebrations, guests attended an intimate al fresco luncheon featuring seasonal Italian-themed fare and followed by a selection of hand-crafted Italian gelato, served from The Colony’s instantly-recognizable scallop-trimmed cart, which had been shipped to the Hamptons from Palm Beach specially for the day.

Event co-hosts Ashley Wu, founder

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