Studio Anne Holtrop creates gypsum walls that look like fabric for Maison Margiela store

Dutch architect Anne Holtrop has remodelled Maison Margiela‘s concept store in London adding walls cast in textile moulds to reflect the brand’s garment construction techniques.

Located at 22 Bruton Street, the boutique is laid out across 190-square-metres and displays Maison Margiela’s Co-Ed collections, with men’s and women’s ready-to-wear alongside accessories such as shoes, jewellery and eyewear.

Gypsum partition walls separate the retail space

The store features a pale, tonal colour palette in keeping with the Parisian label’s all-white studio, with the plaster walls and ceilings retained in their natural finish and floors and fixtures made from travertine.

A number of the store’s walls and columns were individually hand-cast in

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