Sponsorships in Hand, These Athletes Rely on Their Watches

Lots of competitors are paid as brand ambassadors, but sometimes the connection to a timepiece goes beyond just a paycheck.

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Athletes can make a lot of money when they win an event. But they can make even more — much more — when they secure a sponsorship. In first place on Forbes’s 2020 list of the highest-paid athletes is the tennis star Roger Federer, who made $106.3 million that year — only $6.3 million from salary and winnings and $100 million from endorsements.

For that money (generally much less than what Mr. Federer received), athletes are paid to promote everything from pasta to Champagne,

→ Continue reading at The New York Times

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